Email marketing that writes itself
Wallu Reach is the email side of Wallu: campaigns, lists, automation and reporting, with an AI that drafts the copy, generates the images, cleans the list and picks the send time. You review and send.
What it does
- One-button campaigns. Describe the campaign and Wallu writes the subject line, the body and the images, styled with your own logo, colours and typeface.
- Brand pulled from your site. Wallu reads your homepage for your logo, accent colour and font so the first email already looks like you.
- AI segment builder. Ask for "customers who bought twice but not in the last 90 days" in plain English and get the list.
- AI upseller. After a purchase, Wallu emails a genuinely complementary product from your real catalogue, with an optional discount capped by rules you set.
- Deliverability handled. Authenticated sending, automatic bounce and complaint suppression, and one-click unsubscribe on every send.
Why it is different
Most email tools give you a blank editor and a template gallery. Wallu already knows your products, your customers and your brand, because it is the same system answering your support conversations. The upsell it suggests is a product you actually sell, at a price you actually charge, with a discount code that actually exists.
How it compares to the alternatives
Against a traditional email platform. They hand you a blank editor and a template gallery. Wallu already knows your catalogue, your customers and your brand, because the same system answers your support conversations - so the product it recommends is one you actually sell, at a price you actually charge.
Against writing it yourself. The bottleneck is rarely the sending, it is finding an hour to write. A campaign you describe in a sentence comes back written, illustrated and styled, and you edit rather than start.
Guardrails on the AI
Every automated discount is bounded by rules you set: a maximum percentage, a monthly budget, and whether the AI may discount at all. It never emails someone with an open support conversation, never emails an unsubscribed address, and never emails the same person twice in seven days. A purchase cancels the rest of their sequence.
What it costs
Reach starts at $4.99/month for 3,000 emails. Every plan includes the AI copywriter, the image generator, automation and the full reporting suite, with no separate charge for the AI. Compare plans or start free.
