Wallu Studio

Wallu Studio overview

What Studio is, the tools it bundles, and how the My Studio library works.

Wallu Studio overview

Wallu Studio is the content-creation half of the platform. Where Assist answers your customers and Reach runs your email, Studio is where you make the short-form video, images, and graphics you post to social. It bundles several AI tools behind one library and one credit balance.

What's inside

Studio is a set of tools, not a single editor:

Auto Clipper — turns a long video (or a YouTube/upload) into short vertical clips with captions. See the video clipper guide.
Thumbnail Maker — generates AI thumbnails and image backgrounds. See the thumbnail generator guide.
Motion Studio — a gallery of animated motion-graphics templates (chat mockups, maps, charts, kinetic text, intros). Covered in the next article.
Logo Maker — AI logo generation ("Logo Pro").
AI Editor and the Pro Editor — timeline video editing, including AI-driven edits.
Autopilot — builds a brand profile from your website and generates + schedules a whole batch of posts. Covered in the last article.
Social publishing — post or schedule any finished asset straight to your connected accounts. See social posting.

The My Studio library

Everything you generate lands in My Studio — the header calls it your "unified library for all your AI creations." It pulls from three sources at once so clips, motion renders, thumbnails, and AI edits all appear in one grid:

Studio renders and thumbnails
AI Editor jobs (shown as AI Edits)
Auto Clipper clips

Across the top you get tabs — All Projects, Clips, Motion, Thumbnails, AI Edits — plus a search box. Each card shows a hover-to-play preview and a few badges:

a type badge (AUTO CLIP, MOTION, THUMBNAIL, AI EDIT)
the duration for videos
a cost badge like −2, i.e. the credits that generation cost you
a status chip (completed / processing)
an expiry countdown — 12d left, turning amber under 7 days and red under 3
publish dots — a small colored ring per platform showing where the asset was posted (green = published, blue = scheduled, red = failed)

Hover a card for quick actions: preview, edit in Pro Editor, download, publish/schedule, favorite (the Heart button), and delete. Select multiple items to bulk publish or bulk delete them at once.

Retention: assets expire on a per-plan schedule

This is the single most important gotcha. Studio renders, clips, and thumbnails are kept for a limited window that depends on your plan, then a cleanup job deletes the underlying files. The windows are:

Free — 7 days
Starter — 30 days
Creator — 90 days
Agency — 365 days
Enterprise — never expires

The Nd left badge is your countdown, and it reflects your plan's real window — so a free user sees at most 7d left, not 30. Once an item expires it disappears from the library and its download link 404s.

Download or publish anything you want to keep before it expires. If you re-open the Pro Editor on an expired clip the source may already be gone.

Credits and plan

Studio runs on its own Studio credits balance, separate from your Assist and Reach usage. The number in the top-right of My Studio (and in the "Credits & Plan" footer) is the canonical remaining balance — it comes straight from your billing stats, so it's the same figure every screen shows.

Generating content requires a paid Studio plan. On the free plan the Motion Studio generation endpoints return an "Upgrade to a Studio plan" message and won't render. Sub-accounts inherit their parent account's plan automatically, so you don't buy Studio twice for a team.

How much each operation costs is covered in the next article. The short version: most operations are 1 credit, and failed renders never charge you.

The creation tools and how credits work

Motion Studio templates, the Logo Maker, and the exact credit cost of every Studio operation.

The creation tools and how credits work

This article walks the individual Studio tools and then lists exactly what each one costs. All costs below are the values the server actually enforces when it deducts from your balance.

Motion Studio

Motion Studio is a gallery of animated motion-graphics templates. You fill in a template's fields (text, colors, data) and it produces a short animated video. Most templates render in your browser; a few export server-side. The template gallery includes:

Chat & app mockups — Discord, X/Twitter, iMessage, WhatsApp, Gmail (mockup and inbox), Instagram post and story, and a standalone social-comment card
Maps — a country spotlight, a travel/route map, and voice-to-map (narrate a route and it animates)
Charts — bar, line, and pie
Text & titles — kinetic text, title cards, lower thirds
Channel graphics — intros, outros, subscribe stings, countdowns
Extras — terminal animations, figure portraits, driver/vehicle composites, gradient backgrounds, a music visualizer, and AI-generated backgrounds

Because many templates render client-side, credits are checked and deducted through a dedicated credit gate before the render runs. That gate fails closed — if the credit check errors out, you don't get a free render, you get a "please retry."

Motion Studio generation needs a paid Studio plan. Free accounts are blocked at the template-generation step.

Logo Maker

The Logo Maker ("Logo Pro") generates brand logos from a name and a style. It charges 5 credits per logo, multiplied by how many logo variations you ask for in one run.

Auto Clipper and Thumbnail Maker

These two have their own full guides — video clipper and thumbnail generator — so just the cost summary here:

Clips are charged per generated clip: 1 credit for a standard clip, +1 if auto-reframe (AI vision) is on, and +1 for every extra 60 seconds over a minute, capped at 3 credits per clip. Clips made from an uploaded file (rather than a downloaded URL) are 25% cheaper.
Thumbnails / AI images cost 1 credit each — one image generation is the cheapest operation in Studio.

The credit model

Studio charges a flat number of credits per operation. Here are the enforced costs:

1 credit — AI thumbnail/image, and most Motion templates (kinetic text, title cards, lower thirds, intros, outros, countdowns, charts, maps, gradient backgrounds, music visualizer, the generic template gate)
0 credits — re-rendering a cached map you already paid to generate
2 credits — social-post generation, aspect-ratio reframe
3 credits — auto-captions, background removal
5 credits — Logo Maker (per logo), 4K export, advanced AI edit
15 credits — B-roll search + download
20 credits — an Autopilot video that uses an AI presenter (see the next article)

A couple of things worth knowing about how deductions behave:

Failed renders cost nothing. If a render errors out, no credits are deducted — the charge only happens after a successful result. Where a step both reserves and then fails, the reserved amount is refunded.
The cost badge on each library card is the exact number of credits that generation deducted, so you can always see after the fact what something cost.
Studio credits are a separate pool from Assist and Reach. Running low on Studio credits doesn't affect your chatbot or email sending, and vice-versa.

If you run out mid-way, generation endpoints return a 402 with the required amount and your current balance, so the app can prompt you to top up rather than silently failing.

Autopilot and publishing

Turn your website into a batch of scheduled posts, and publish any asset to your social accounts.

Autopilot and publishing

The last two pieces of Studio tie everything together: Autopilot generates a whole content batch for you, and publishing pushes any finished asset to your social accounts.

Autopilot: website → scheduled posts

Autopilot starts from a brand profile. You can build one three ways:

From your URL — Autopilot crawls your website and extracts your name, product summary, audience, tone, value props, CTAs, and content angles. (The crawler is locked down against internal hosts, so it only fetches genuinely public sites.)
From text — paste a description instead of a URL.
Import assets — pull in your logo and brand images so renders look on-brand.

From that profile you generate a content plan — 7 posts for a week or 16 for a month — spread across formats: wall-of-text, slideshow, hook-and-demo, faceless UGC, and carousel. You pick a spice level (clean, casual, unhinged, or professional) that sets the writing voice, and you can pin every post to a specific topic. Each planned post comes back with an angle, a hook, a short voiceover script, a caption, and hashtags, dated across the period.

Rendering

Each video render is assembled server-side from:

a background — an AI-generated image, real-people footage from the shared library, or your own upload
a voiceover — text-to-speech (the default voice is af_heart), or silent
an optional meme / green-screen overlay
music — auto-picked, off, or your own uploaded track, at low/medium/high volume
captions positioned top, middle, or bottom

Renders run asynchronously: you get a job ID and poll for status until the MP4 is ready, then it lands in your library.

AI presenter (avatar) videos

Optionally, a render can use a HeyGen AI presenter — a real-looking person speaking your script to camera. The presenter picker only appears when a HeyGen API key is configured. Avatar videos have a real external cost, so they're charged 20 credits each, versus 1 credit for a standard background+voiceover video. Carousels are 2 credits each.

Running the batch

The Autopilot action generates and schedules the whole plan in one go. A single run is capped at 16 items, and the credit need for the entire batch is checked up front — so it won't half-finish and leave you dry. If a run needs more credits than you have, it tells you the shortfall (and, if you enabled the presenter, offers to turn it off to fit your balance).

Publishing from My Studio

Any finished asset — clip, motion render, AI edit, thumbnail, or carousel — can be published straight from the library. Hit Publish on a card to open the publisher:

Title and description — the description is auto-written for you by AI when the modal opens; edit it freely.
Call to action — a link you can place in the description, the first comment, or both. First-comment placement works on YouTube and Instagram.
Custom thumbnail (video only) — upload a cover, or generate one with the Thumbnail Maker for 1 credit. For TikTok, which takes a timestamp rather than an image, you scrub the video to pick the cover frame.
Now or scheduled — post immediately or set a date/time.
Accounts — pick which connected accounts (and platforms) to post to; you can target multiple at once.

Supported platforms include YouTube, TikTok, Instagram, Facebook, LinkedIn, and Pinterest — whichever you've connected. Connect accounts and read the platform specifics in social posting.

Bulk publish and the status widget

Select several library items and bulk publish them — schedule them across your accounts at a fixed interval (default one per day). A publish-status widget in the bottom-right corner tracks each post as it lands and survives closing the modal, so you can keep working while uploads finish. Afterwards, the publish dots on each card record where each asset went and link out to the live post.

One caveat carried over from the retention rule: publish or download before your plan's retention window closes (as little as 7 days on the free plan). Once an asset expires, there's nothing left to publish.