Recover 15% of Lost Sales.
They liked it, they clicked it, but they left. Use this gentle nudge to remind them why they fell in love with your product in the first place.
The template
Subject: Did you forget this? 👀 Hi [Name], We noticed you left something behind in your cart! [Item Name] is reserved for you for the next 48 hours, but we can't promise it will stay in stock forever. [BUTTON: COMPLETE MY ORDER] Have a question about it? Just reply to this email and our team will help you out instantly. Best, [Brand Name]
Why it works
- Helpful Tone — Frames the email as a helpful reminder ("Did you forget?") rather than a sales demand.
- Reservation — Implies the item is being held for them, creating a sense of ownership and urgency.
- Support Offering — Often people abandon due to a doubt. Inviting a reply clears that blocker.
Frequently asked questions
When should abandoned cart emails be sent?
Three emails works best: one about an hour after abandonment, a second after 24 hours, and a third at 48 to 72 hours. The first recovers people who were simply interrupted and typically earns the most revenue. Hold any discount until the third email so you do not pay to recover buyers who would have returned anyway.
How much revenue do abandoned cart emails recover?
Across ecommerce, a well-built three-email sequence typically recovers somewhere between five and fifteen per cent of abandoned carts. The result depends far more on send timing and on showing the actual items left behind than on the wording, which is why an automated sequence beats an occasional manual send.
Should I include a discount in an abandoned cart email?
Not in the first one. Most abandonment is distraction rather than price, so an immediate discount trains customers to abandon deliberately and costs you margin on sales you were going to make. Save the offer for the final email, and cap it. Wallu lets you set a maximum discount and a monthly budget the AI cannot exceed.
