What Happened to Drift? The 1mind Referral, Explained

2026-08-20 · Laurentiu Dobra · 9 min read · Comparison

Clari + Salesloft announced a gradual sunset of Drift on 6 March 2026 and refers clients to 1mind - a referral, not an acquisition. No end-of-life date is published.

Table of Contents

• What was actually announced
• Is Drift shutting down?
• How Drift got here
• What 1mind is, and is not
• Where the pricing went
• Choosing a replacement
• Frequently asked questions

Last verified: 31 August 2026. Every claim below is sourced to a vendor page or a newswire release. Where something is not published, this page says so instead of guessing.

Short answer: On 6 March 2026, Clari + Salesloft announced a partnership with 1mind and, in the same release, "the gradual sunset of its Drift conversational marketing solution." No end-of-life date has been published anywhere. Existing Drift tenants can still log in. Drift is no longer sold to new customers. 1mind did not buy Drift - Clari + Salesloft agreed to *refer* Drift clients to it.

What was actually announced

On 6 March 2026, Clari + Salesloft put out a release announcing a partnership with 1mind. The sunset is stated in it directly:

> "As part of this strategic partnership, Clari + Salesloft is announcing the gradual sunset of its Drift conversational marketing solution."

And the mechanic, which is the part almost every article gets wrong:

> "Under an exclusive agreement with 1mind, Clari + Salesloft will refer existing Drift clients to 1mind as the successor to ensure a seamless transition."

Refer. Not sell, not transfer, not migrate. Clari + Salesloft is pointing its Drift customers at another company's product. That distinction matters if you are a customer, because nobody is moving your data for you.

*Source: Business Wire, dateline ATLANTA & SAN FRANCISCO, 6 March 2026; salesloft.com/company/newsroom/1-mind-partnership.*

Is Drift shutting down?

Gradually, yes - but there is no published end date, and you should be suspicious of any article that gives you one.

We checked the Business Wire release, salesloft.com/platform/drift, salesloft.com/pricing, clari.com/press, and both 1mind announcement pages. The only timing word anywhere is "gradual." A number of competitor blogs quote a "60 to 90 day" migration window; that figure appears on no vendor page we could find.

What is observably true today:

• drift.com and drift.com/pricing are redirect stubs pointing to salesloft.com/platform/drift.
• That destination says: *"We've transitioned from Drift to 1mind."* It carries no sunset date, no migration instructions and no deadline. The buttons are "Talk to Sales" and "Tour Our Platform."
• Drift is not listed as a purchasable product on salesloft.com/pricing.
• A "Log in to Drift" link (start.drift.com/login) is still in Salesloft's navigation, so existing tenants evidently still have access.

So: not sold to new customers, still running for existing ones, with no published end date. If you are a current customer, the deadline question is one for your account manager - it genuinely cannot be answered from the public web.

How Drift got here

The ownership chain gets muddled in most write-ups, so here it is with dates.

At the time of the 2024 acquisition, Salesloft said Drift customers would see "no immediate changes to product, pricing, or support." Two years later the product is being sunset. That is not a broken promise - "immediate" did its work - but it is worth knowing if you are weighing how much notice you are likely to get now.

What 1mind is, and is not

1mind is an independent company. It did not acquire Drift and it was not acquired by Clari + Salesloft. It is the company Drift customers are being *referred* to.

• Founded by Amanda Kahlow, founder and former CEO of 6sense.
• Publicly launched 10 November 2025 with $40M raised, including a $30M Series A led by Battery Ventures.
• The product is described as "AI Sales Agents for B2B Revenue Teams" - a sales and pipeline product, not a customer-support platform.

That last point is the one that matters most if you are reading this because your support team used Drift. 1mind is being positioned as the successor to a conversational *marketing* tool. If you bought Drift to answer customer questions, the successor is aimed somewhere else.

One more thing worth noticing: 1mind's own homepage runs comparison statistics against Drift - a "77.6% win rate vs. 53.6% on Drift" and "+145% higher avg deal size vs. Drift." The designated successor is marketing against the product whose customers it is inheriting.

Where the pricing went

There is no current public price for Drift, and there is none for 1mind either.

• Drift's last published list price was $2,500/month billed annually (roughly $30,000/year), captured on 13 July 2024. That pricing page has since been retired. Treat any 2026 article quoting a current Drift price as unverifiable.
• salesloft.com/pricing publishes no dollar figures at all - not in the visible page, not in the underlying data - and routes to "Talk to Sales."
• 1mind.com/pricing returns a 404. Its sitemap lists no pricing page, and its own structured data says "Contact 1mind for pricing."

If you are budgeting a replacement, that is the practical problem: neither the outgoing product nor its designated successor will tell you a number without a sales call.

Choosing a replacement

What you replace it with depends on why you had it in the first place.

If you used Drift for pipeline and routing - booking sales meetings off the website - then the referral to 1mind is aimed at you, and the comparison set is other revenue platforms rather than support tools.

If you used Drift to answer customers - which is what most smaller teams actually did with it - you want a support product, and the axis that matters is which channels your customers actually use and how you get billed.

*Read from each vendor's own pricing page on 31 August 2026. Enterprise tiers are quote-only across the board and are not shown.*

Two things worth saying against our own interest. Several of these have a genuinely free tier and Wallu does not. And a flat rate beats per-answer billing once you are answering enough - if your volume is high and steady, metered pricing is the thing that surprises you, not the flat fee. Pick on the axis that matters to you rather than on a table.

Frequently asked questions

Is Drift shutting down?

Clari + Salesloft announced a "gradual sunset" of Drift on 6 March 2026. No end-of-life date, shutdown date or migration deadline has been published. Existing customers can still log in; Drift is not sold to new customers.

When exactly does Drift stop working?

Nobody outside the company knows. No vendor page publishes a date. Articles quoting a "60 to 90 day" window are not citing a vendor source.

Did 1mind buy Drift?

No. 1mind is an independent company, founded by Amanda Kahlow and publicly launched in November 2025 with $40M raised. Clari + Salesloft agreed to *refer* Drift clients to it as the successor - a referral, not an acquisition. Ownership did not change hands.

Who owns Drift?

Clari + Salesloft, the company formed when Clari and Salesloft completed their merger on 3 December 2025. Salesloft had acquired Drift in February 2024.

How much does Drift cost now?

There is no public price. The old pricing page has been retired, and salesloft.com/pricing publishes no figures at all.

How much does 1mind cost?

Not published. 1mind.com/pricing returns a 404 and the site directs you to request a demo.

What is the closest replacement to Drift for customer support?

If you used it for support rather than pipeline, look at support platforms and compare them on channel coverage and billing unit rather than on whether the AI can answer - by 2026 they all can. The table above is a starting point.

Can I export my Drift conversations?

Drift's API exposes conversation and transcript endpoints, but there is no one-click bulk export in the product. If you want your history, plan for a scripted export against the API rather than a button - and do it while your account is still active, since no data-retention window has been published.